NEW DELHI: Chinese smartphone maker Huawei is aiming to be the highest selling premium smartphone in India currently ruled by Samsung, OnePlus and Apple and re-entered the segment recently with its Huawei branded P20 and P20 Pro phones, a top official said.The company is making a concerted push into the high-end segment through its “Huawei branded” smartphones, while its sub-brand, Honor, continues to compete with Xiaomi and Oppo in the sub-Rs 20K category.“Our target is to become the top player in the premium segment in India,” Allen Wang, director, product centre, Huawei India Consumer Business Group, told ET.OnePlus was the top premium smartphone brand (Rs 30,000 and above) in India, even as the overall premium phone market grew 19% on-year in the April-June quarter as more consumers upgraded to 2018 flagship launches by different Android brands in India.Huawei along with its subbrand Honor had 3% share in the Indian smartphone segment, with the bulk of sales accounted by Honor.“Huawei captured 4% of the premium smartphone segment within the first quarter of its launch, driven by Honor 10 and P20 shipments. It is using online as a channel to target premium smartphone users in Tier 1 cities,” said Tarun Pathak, research director at Counterpoint.Wang said Indian and Chinese markets are similar in terms of consumer trends.
from The Economic Times https://ift.tt/2KjLhva
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