JioPhone, Reliance Jio's ambitious venture to rope in large hordes of new smartphone users from India's hinterlands with a transition phone, has now got what it had skipped—the apps that are most desired by smartphone users. Isha Ambani, daughter of Mukesh Ambani, Chairman and Managing Director of Reliance Industries, today announced at Reliance Industries' 41st annual general meeting in Mumbai that JioPhone would now come equipped with YouTube, Facebook and WhatsApp. The apps will work with voice commands as well which means users can use their voice to play videos. These features will be available to all JioPhone users from August 15 this year.The company also announced JioPhone 2, a high-end model of JioPhone. It is powered by horizontal screen viewing experience and a full keypad.Last year, Reliance Jio came out with its disruptive ploy—a 4G feature phone, JioPhone. Jio's second wave of disruption after freebies and cheap data targeted the predominantly rural feature phone users who wish to switch to a smartphone but find it expensive. JioPhone, which came at an effective price of Rs 0, rattled the existing players who were likely to lose a big chunk of their low-end voice customers. It was seen to be hitting low-end handset makers as well. However, lack of Facebook, Whatsapp and Youtube apps on JioPhone was seen as a big handicap.
from The Economic Times https://ift.tt/2lTobS7
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